Broadcast Nº1
- BRAHMA
- Art Direction · Editing
- 2018
About the project
Technology + Football + Grit. Broadcast Nº1 was a pioneering use of OOH in 2018, with technology developed entirely in-house at the agency in partnership with Urbana, enabling an unprecedented use of urban furniture in Belo Horizonte and reaching over 500,000 people for each live broadcast of Brazil's football matches during the World Cup.
