Brain Test
- Ambev · Skol Hops
- Art Direction · Activation
- 2021
About the project
Activation created for the launch of Skol Hops, Skol's new beer. While people were guided through an ASMR audio to take their first sip of the new brew, we created a graphical interface that visualized their synapses in real time as they tasted Hops — powered by an EEG headset and exclusive technology built for the activation.
