Simplify and Go

For Localiza's "Simplifica e Vai!" (Simplify and Go!) campaign, the creative challenge was to make the brand's technological robustness tangible through a light, human communication focused on the consumer journey. With playful art direction and animated films, the project illustrates real, everyday travel situations — like a groomsman rushing to make it to a wedding — connecting these narratives to the company's digital solutions.

The strategy highlights innovations such as 100% digital vehicle pickup (FAST) and generative-AI customer service (Liza), pairing design, creativity and technology to reinforce Localiza's core promise: removing the complexity of car rental so the customer can simply simplify and go enjoy their destination.

The campaign leaned into creative diversity, running multiple films segmented by audience to reach different profiles of rental users.