Hotmart Changes

Hotmart's first global campaign — one of the world's largest edtechs. The concept was unfolded into a Full Funnel campaign, executed in several countries under the same idea: the changes the creator economy can bring to the lives of those who learn and those who teach on the platform. The campaign was born from an internal pitch, securing media and production budget, meeting the awareness goals set for the brand and reaching a 16% brand lift on YouTube.