Game Day is Vilma Day
- Vilma Alimentos
- Art Direction · Illustration
- 2019
About the project
Vilma, one of Brazil's leading pasta brands, is deeply tied to its home state, Minas Gerais. To celebrate its 90th anniversary, the brand honored that bond by sponsoring the state's two biggest football clubs, Atlético and Cruzeiro.
The challenge was activating the brand in a context — and with an audience — where it had little traction. That's how "Game Day is Vilma Day" was born.